Doing the tech, systems and marketing dance with two left feet?
Limited spaces so it stays high touch and sustainable
If you’re juggling all the moving pieces of running a business, and it feels like:
- You’re drowning in tech tools but can’t figure out how to make them work for you.
- Your marketing and systems are all over the place, and you’re constantly playing catch-up.
- You’ve wasted hours Googling solutions, only to feel more confused and stuck.
- You’re never moving from the idea stage because the foundational pieces of business are holding you back.
…you are the person I want to support. It doesn’t have to feel like wading through treacle. With the right systems, tools, and guidance, running your business can feel lighter, more organised, and enjoyable. You don’t have to do it alone.
Keeping that spark you felt when you first started your business or when you’re in your element, doing the work you love is something we all wish could flow into every part of running a business.
Imagine bringing that energy into:
- Your marketing.
- Your tech.
- Your systems.
- Your website.
- Your processes.
- Your customer and client journey.
Because when all of these pieces work together seamlessly, they don’t just support your dream, they carry it, giving you the freedom to focus on what you’re best at and love most.
Are you ready to ditch the overwhelm and finally start getting things done?
Back Pocket VA is weekly tech and marketing VA support for creative business owners who want ongoing help with the behind the scenes of their business. If you need support with systems, planning, content, offers, or marketing questions as they come up, this gives you a simple way to stay supported without the pressure of a big retainer or a done for you package.
How Back Pocket VA supports you
Voice and chat support
Replies on one dedicated day each week
The reply day will usually be Tuesday or Thursday, and I will confirm it inside Heartbeat.
Message me any time during the week
Clear next steps and accountability so you keep moving
All the things that go into building a business can put a strain on the reason why you started it in the first place.
That’s why my focus is on helping you simplify, so you can reconnect with what you love most
My Goals for You…
As a Member, you’ll have access to the support, and guidance you need to simplify your business and feel in control.
These are the goals I’ve set for you as part of the program:
Goal 1
Get support when things come up.
You don’t have to sit on questions or lose momentum while you wait. It gives you a place to drop things as they come up during the week so you can keep moving.
Goal 2
Feel less overwhelmed by the behind the scenes.
When tech, systems, or marketing feel messy, Back Pocket VA helps you talk it through and figure out the next step without spiralling or spending hours searching for answers.
Goal 3
Stay connected to your business foundations.
Get support with the moving parts of your business so you can make decisions with more clarity and feel more confident in what you are building.
Goal 4
Get direct guidance from someone who gets it.
Instead of generic advice, you get thoughtful support from me inside Heartbeat, shaped around what is actually going on in your business.
Goal 5
Keep moving with clarity and accountability.
Back Pocket VA is here to help you take action, not just collect ideas. You will leave with clearer next steps, more confidence, and support that helps you follow through.
Why send your Tech & Marketing questions my way…
Hey there, I’m Gem.
I’ve been in the online business world since 2012, when I started my first ecommerce business and an art blog.
Since then, I’ve been knee-deep in marketing, tech, graphic design, website building, and crafting those intricate systems that make businesses tick. I am totally self-taught and I love helping creative business owners make their products and services shine with marketing, tech and the right systems.
I really enjoy unravelling complex tech puzzles and bringing clients’ ideas to life.
The online business world is a land of endless opportunities, but navigating it requires more than just ambition and a money goal. That’s where I come in – to help you untangle the behind the scenes of your business so you can focus on what you do best.
When I started my business, the *reason I started* became overshadowed by the foundations. It was at this point when I started digging into doing it all myself and learning how the tech, systems and marketing worked and clipped together.
I loved building and then rebuilding when I learned something new and that kind of hindered me but it was all for a reason. I loved the chase of sorting out complicated things. I still do. 🤓
Which is why, this really excites me as it gives me more opportunities outside of my client work to help more people with behind the scenes of their businesses.
When you are stuck with tech, systems and Marketing, you’ve got 3 options…
Muddle
on through
and get overwhelmed, feeling like you’re not moving forward.
Hire & manage
someone
Get someone to do it all for you so you can take a back seat.
or Join Back
Pocket VA!
Where I’ll be your wing woman when you can’t work it out.
What my clients say about my tech and marketing expertise…
Working with Gemma has changed my business so much! I feel really supported. She is just so efficient and organised, I love how quickly she gets stuff done and how she can spot any other things I might not have thought of.
I also love that she has such a wide range of skills and can turn her hand to using all of the tech stuff I have in place in my business.
– Laura Agar Wilson, Wholeheartedly Laura
– Amanda Freeman, amandafreeman.com.au
FAQs
I want to check if we would be a good fit first
If you’d like to check whether Back Pocket VA is the right fit before signing up, you can fill in the short Fit Check form here. It gives me a chance to learn a little more about your business, what support you’re looking for, and whether this kind of ongoing tech and marketing VA support will suit you best.
I’ll drop you an email and we can discuss further before you sign up.
What happens after I sign up?
Once you sign up you’ll receive an email with all the details on getting started.
What platform is used for voice messaging?
We’ll use Heartbeat for voice messaging and chat. I’ll also post the weekly reply day there so you always know when replies are happening.
You can download the Heartbeat app to your phone.
Can I message you outside the reply day?
Yes message any time during the week, replies land on the weekly reply day
When is the reply day?
One day per week between 9am and 4pm UK time, usually Tuesday or Thursday, confirmed inside Heartbeat each week
How many spots are there?
Back Pocket VA is capped at 5 spots at any one time so I can give everyone high touch support. I may open up more spots when my schedule opens up a little.
What can I ask about?
Tech, systems, marketing, planning, offers, content, decision making.
What is not included?
If you have a question that hasn’t been covered, get in touch with me here.
Join us and let’s make your business feel like less of a tech and marketing faff
Back Pocket VA
Weekly Voice Support
Limited spaces so it stays high touch and sustainable