Doing the tech, systems and marketing dance with 2 left feet?
If you’re juggling all the moving pieces of running a business, and it feels like:
- You’re drowning in tech tools but can’t figure out how to make them work for you.
- Your marketing and systems are all over the place, and you’re constantly playing catch-up.
- You’ve wasted hours Googling solutions, only to feel more confused and stuck.
- You’re never moving from the idea stage because the foundational pieces of business are holding you back.
…you are the person I want to support. It doesn’t have to feel like wading through treacle. With the right systems, tools, and guidance, running your business can feel lighter, more organised, and enjoyable. You don’t have to do it alone.
Imagine bringing that energy into:
- Your marketing.
- Your tech.
- Your systems.
- Your website.
- Your processes.
- Your customer and client journey.
Because when all of these pieces work together seamlessly, they don’t just support your dream – they carry it, giving you the freedom to focus on what you’re best at and love most.
Are you ready to ditch the overwhelm and finally start getting things done?
Behind-the-Scenes is your all-in-one resource for simplifying the tech, systems, and marketing that power your business success.
All the Marketing Magic & Techy Treats included in BTS…
Tutorials
As a Marketing & Tech VA, I live and breathe all things behind the scenes so I’m here to support you and give you pointers to make the tech and marketing side of your business easier.
Template Library
Access to organisation, planning, website and marketing templates (Canva / Airtable / Notion / Google Sheets / Asana and more as I go)
Private Community
Member’s community where all resources and courses hosted (in Heartbeat).
Monthly Office Hours
Every month, I will open messaging access for 4 hours so that I can support you one to one. You can voice message me or drop me a written message.
Tech & Marketing Feedback
Submit your question and I’ll either create a post to support you or create a video if we need to dive deeper into your topic.
Power-Up Challenges
Power-Ups are quick, actionable challenges designed to help you tackle your tech, systems, and marketing with ease. Small steps that lead to big results.
I’m throwing in a ton of templates, trainings, tools and access to my nerd brain with on hand tutorials and support.
Plus so many more planners, journals and templates that make business easier.
I’ll be adding more things as I create new trainings and resources.
And you’ll get access to these courses…
Funnel Mapping Made Easy
Knowing what’s what and planning out how all of your offerings clip together can be a faff but it doesn’t need to be.
This training will help you organise, plan and keep track of all of the moving parts of your funnels.
Accessibility: Closed captions, transcript/detailed notes + audio.
Value: £49 / $65
Sort Out Ya Socials Training + Template
Need to get your content organised and want to stop feeling like creating content is a massive pain in the behind?
It’s easy to get stuck in a content creation don’t-have-the-time / brain capacity loop when it comes to staying consistent on social media.
Accessibility: Closed captions + audio.
Value: £39 / $52
Tech Stack Insights Diary/Journal
Access to Tech Stack Insights diary where I write about a bunch of different apps and systems and my experiences with them for myself and with clients giving you some first hand insights.
Accessibility: Text based content
Value: $9 but honestly worth so much more!
All the things that go into building a business can put a strain on the reason why you started it in the first place.
That’s why my focus is on helping you simplify, so you can reconnect with what you love most
My Goals for You as a BTS Member…
As a BTS Member, you’ll have access to the tools, support, and guidance you need to simplify your business and feel in control.
These are the goals I’ve set for you as part of the membership:
Goal 1
Access tools, templates, and resources that make managing your tech, marketing, and systems easier.
Goal 2
Save time and reduce overwhelm
Stop wasting hours Googling solutions. Get the answers you need in one place.
Goal 3
Stay in control of your business foundations
Learn how to manage your tech and systems confidently so you can run your business with ease.
Goal 4
Learn with expert guidance
Q&As and tutorials provide actionable advice and strategies tailored to your business needs.
Goal 5
The membership is designed to evolve alongside the community. As we grow together, you’ll gain access to new tutorials, templates, and resources.
Why send your Tech & Marketing questions my way…
Hey there, I’m Gem.
I’ve been in the online business world since 2012, when I started my first ecommerce business and an art blog.
Since then, I’ve been knee-deep in marketing, tech, graphic design, website building, and crafting those intricate systems that make businesses tick. I am totally self-taught and I love helping creative business owners make their products and services shine with marketing, tech and the right systems.
I really enjoy unravelling complex tech puzzles and bringing clients’ ideas to life.
The online business world is a land of endless opportunities, but navigating it requires more than just ambition and a money goal. That’s where I come in – to help you untangle the behind the scenes of your business so you can focus on what you do best.
When I started my business, the *reason I started* became overshadowed by the foundations. It was at this point when I started digging into doing it all myself and learning how the tech, systems and marketing worked and clipped together.
I loved building and then rebuilding when I learned something new and that kind of hindered me but it was all for a reason. I loved the chase of sorting out complicated things. I still do. 🤓
Which is why, this membership really excites me as it gives me more opportunities outside of my client work to help more people with behind the scenes of their businesses.
When you are stuck with tech, systems and Marketing, you’ve got 3 options…
Muddle on through
and get overwhelmed, feeling like you’re not moving the needle.
Hire someone
Get someone to do it all for you so you can take a back seat.
or Join BTS!
Where I’ll be your wing woman when you can’t work it out.
What my clients say about my tech and marketing expertise…
Working with Gemma has changed my business so much! I feel really supported. She is just so efficient and organised, I love how quickly she gets stuff done and how she can spot any other things I might not have thought of.
I also love that she has such a wide range of skills and can turn her hand to using all of the tech stuff I have in place in my business.
– Laura Agar Wilson, Wholeheartedly Laura
– Amanda Freeman, amandafreeman.com.au
The BTS Membership is designed to give you the tools, support, and guidance you need to simplify your business and feel in control.
Here’s how we’ll make it happen:
- Where Everything Happens: All discussions, resources, and interactions take place in our private Heartbeat community. You can access it via the iOS and Android apps or through your browser on your computer.
- How You’ll Get Support
Submit your questions in the community anytime, and I’ll address them in the or through a video. For more personalised advice, join our Office Hours.
-
When You’ll See Results
Progress happens as you engage with the tutorials, templates, and challenges at your own pace. The membership is designed to help you take action without feeling overwhelmed.
- What You’ll Need
Bring your business goals and your willingness to learn. I’ll provide the tools, guidance, and support to help you move forward.It’s all about empowered action. I won’t be able to do it all for you. I’m here to guide you and help you get from A to B with more ease.
During Office Hours, you’ll have the opportunity to ask for personalised advice on your tech, systems, and marketing challenges. (I may ask for your app logins if there is something I need to look at on a deeper level but again, I won’t be able to do it all for you).
FAQs
What is the BTS membership pilot?
Why is this a pilot?
But here’s the thing: there’s never a “perfect” time, and nothing will ever be 100% perfect. So instead of waiting any longer, I’m launching this as a pilot. It’s my way of finally getting this things out into the world while staying open to feedback and collaboration.
This pilot isn’t about testing whether the membership works. It’s about making sure it works for you and me. Your insights and experiences as a pilot member will help shape the future of BTS so it can truly support creative business owners like you.
What happens after I sign up?
Once you sign up you’ll receive an email with all the details on getting started. You’ll then have ongoing access to courses, tutorials, templates, and community support as the membership grows for as long as you are a member.
What if I don’t have time to participate fully?
The resources are self-paced, so you can access them whenever it suits you.
Does Membership include any 1:1 support?
If you join us, you’ll get access to a library of tutorials and the opprtunity to get feedback. I record based on what you need help with. This does not include 1:1 unless you join us for the Voxer tier of the membership.
For the BTS Voxer Access Membership Level, I open up Voxer once a week for 6 hours so that I can support you one to one. You can voice message me or drop me a written message if you prefer.
I also offer 20% off my Tech Game Plan VIP days and Co Work it Out Days for all BTS Members.
Do I get to keep access to the courses if I cancel my membership?
If you decide to cancel your membership access to any included courses, templates and resources will be removed.
How are you making all of this accessible?
Tutorials
Every video will always have Closed Captions and video playback speed adjustment feature.
I’m also looking at how I can pull off transcriptions from the videos.
If want to join us and need other options outside of this, please let me know. I want to support you in anyway I can.
Feel free to message me if you have ideas for how I can improve accessibility for you.
Course Accessibility:
- Funnel Mapping Made Easy! – Closed Captions, transcript/detailed notes + audio.
- Sort Out Ya Socials – Closed Captions + audio.
- Tech Stack Insights – This diary is text-based.
Any new courses will have Closed Captions, a transcript / detailed notes + audio.
Why is the Weekly Office Hours Access Tier not always open?
This tier include weekly access to me via Weekly Office Hours and I limit the intake to 10 at any one time so that I can support those members with my full focus. I might open up more spaces in the future though. I want to see see how I get on with a small group of members first 🙂
If you have a question that hasn’t been covered, get in touch with me here.
Join us and let’s make your business feel like less of a tech and marketing faff
and be part of the founding members group and get 3 months of access.