If it’s got something to do with making your website do all the things.

I’m your girl.

Hey, I’m Gem, the web, branding, systems and planner nerd behind Create & Bloom Strategy + Design. I work with small creative business owners and entrepreneurs to craft, develop and crystallize an online presence and voice for their products and services.

I have been working in marketing, graphic design and building WordPress websites since 2013 – I am totally self-taught and I love helping creative business owners make their products and services shine.

I became hooked on illustration and graphic design whilst studying for my fashion design degree when using design software to illustrate and design clothing details. Whereas designing websites came about as a happy accident when I started an art blog and membership community called A Place for Creation, a few months after I started a business selling my illustrations (Mantra + Moon). Whilst rebuilding the site (probably about 15 times before I decided it was “finished”) it finally clicked that I love the chase of figuring out the hard stuff and getting right to the heart of what makes a website tick with seamlessly integrated systems, branding, marketing and simple usability. 

Whilst on my illustration business venture, I built and grew the creative community, launched #bigartboost and honed my web, graphic, marketing and illustrative skills then started to work with clients on their websites, branding, marketing strategies and helping others create a business they love through the power of planning.

“I can’t recommend her enough. She is just wonderful to work with – she knows her stuff and has the patience of a saint”

Amanda Freeman, Energy Healing Practitioner & Mentor


Crafting visual voices for creative business owners is my speciality.

So, if you want to start taking your business to the next level with a brand that you love OR if you are in need of a brand refresh, I am here to help you get your ideas off the ground.

If you are ready to crystalise your online presence and voice with visuals and a home that makes your products & services shine, here is how I can help:

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